MyProtein Partners With Hotel Chocolat For Vegan Chocolate Protein Brownie

Sports nutrition brand MyProtein has partnered with chocolate manufacturer Hotel Chocolat to create a new vegan protein bar. The bar is a variation of MyProtein's Vegan Double Dough Brownies, featuring a cookie dough base, brownie protein dough, low-sugar caramel, and vegan chocolate, with a Caramel Pecan flavor and 12g of protein and 10g of fiber per bar.

This collaboration between MyProtein and Hotel Chocolat has received recognition as the "Most Exciting Partnership" in the European Specialist Sports Nutrition Awards. The Vegan Double Dough Brownies are dairy-free, catering to consumers following a plant-based diet. The vegan protein bar market is expanding, with mainstream brands like MyProtein offering plant-based options, alongside all-vegan companies such as Vive, Vivo, Huel, and Trek introducing innovative products like protein flapjacks.

The Hotel Chocolat Vegan Double Dough Brownie is now available for purchase online, priced at £25.99 for a box of 12 bars. This partnership highlights the growing popularity and accessibility of vegan protein snacks in the market.