NBA Star Chris Paul’s Plant-Based Snack Brand Rolls Out in 1,000+ Walmart Locations

NBA star Chris Paul's plant-based snack brand, Good Eat'n, is expanding its reach with a national rollout in over 1,000 Walmart stores in the US starting June 28. The brand, known for its fun and flavorful plant-based snacks, has seen success regionally in Texas through H-E-B, signaling significant growth for the brand. Good Eat'n's products, including Hot Hot Puffs, Cinnamon Sugar Puffs, and Nacho Cheeze Tortilla Chips, are all 100% plant-based and cater to Gen Z consumers.

Chris Paul, who switched to a plant-based diet in 2019 and is an investor in other plant-based brands, aims to provide flavorful and better-for-you snack options through Good Eat'n. With the listing in Walmart stores, the brand is making plant-based snacks more accessible to a wider audience. The partnership with Walmart, as CEO April Siler highlighted, is a crucial step in reaching more consumers and bringing a variety of plant-based snacks to more people across the country.