Good Eat'n, the plant-based snack brand founded by NBA player Chris Paul, is expanding its reach with a nationwide rollout in over 1,650 Kroger stores. The Kroger launch will feature three of Good Eat'n's most popular snacks: Hot Hot Puffs, Nacho Cheeze Tortilla Chips, and Big Dill Ranch Tortilla Chips. Chris Paul emphasized the importance of making better-for-you snacks accessible to everyone, stating that people shouldn't have to go to specialty shops to find healthier options.

The CEO of Good Eat'n, April Siler, expressed excitement about the Kroger expansion, noting that it marks a significant milestone for the brand. With a strong regional performance and successful national launches with leading retailers, Good Eat'n is positioning itself as a rising force in the better-for-you snack category. The brand's presence in Kroger's better-for-you snack section is expected to attract families looking for healthier snack options, making it easier for consumers across the country to enjoy Good Eat'n's flavorful offerings.