Nearly 10% of Brits have done Veganuary new YouGov poll shows as campaign turns 10 today

A recent YouGov poll shows that nearly 10% of Brits have participated in Veganuary, the initiative that encourages people to try veganism for a month. The campaign, which is celebrating its tenth anniversary, has had a significant impact on the diets of millions of people, with over six million estimated participants in the UK alone.

The research also highlights that the majority of past participants have decreased their consumption of animal products after taking part in Veganuary, with many citing reasons such as animal welfare, environmental concerns, and personal health. The campaign has gained widespread recognition and support from celebrities, with famous names including Brian May, Jasmine Harman, and Joaquin Phoenix endorsing the initiative. As Veganuary continues to grow in popularity, more and more plant-based products and menu options have been introduced to cater to the increasing demand for vegan alternatives in the food industry.