Nearly 40 Percent of Shoppers Increased Spending on Plant-Based Food in 2023

The plant-based food industry has seen significant growth, with nearly 40 percent of Kroger shoppers increasing their spending on plant-based foods in 2023. Health benefits remain a primary motivator for choosing plant-based options, but taste, flavor, and sustainability concerns are also driving sales growth. The retail landscape for plant-based foods has evolved, with e-commerce sales increasing and plant-based options outperforming animal-based products in key categories like milk and meat.

Looking ahead, the plant-based food market is expected to continue growing, driven by increasing consumer awareness of sustainability and health benefits. Foodservice operators are also responding to consumer demand for plant-based options, with investments in plant-based foods in various sectors. However, the industry still faces challenges due to the affordability of animal-based products, supported by government subsidies.