A recent survey conducted in Germany found that nearly half of adults in the country are now consuming plant-based milk alternatives. The majority of those surveyed cited health as their main motivator for choosing dairy-free milk options. Younger adults, households with children, women, and flexitarians were more likely to purchase plant-based milk, with oat milk being the most popular variety overall.

The survey also revealed that taste and price were the main deterrents for those who do not currently buy or drink plant-based milks. However, a large percentage of respondents expressed interest in paying more for nutrient-dense, fortified plant-based milk products. The results of the survey indicate that plant-based milk products are no longer niche in Germany, with dairy-free options now considered mainstream.