Neat Burger Prioritizes ‘Healthier’ Fast Food In Major Rebrand

Neat Burger has rebranded as "Neat" and is focusing on offering a healthier fast food menu. The new brand will feature brighter, fresher, and healthier ingredients, showcasing innovative plant-based food that is better for both people and the planet. Backed by F1 driver Lewis Hamilton, the chain has locations in the UK, New York, Dubai, and Milan.

The brand refresh has started in two UK locations, with a plan to roll out the changes globally. The new menu will prioritize natural and nutritious whole foods, with a focus on simplicity, honesty, and transparency. Despite the name change, Neat will still serve burgers, along with new menu items such as superfood salads and organic freshly baked ciabattas.