New AI Billboards Address Why You Aren’t Used To Seeing Senior Farm Animals

NotCo and creative agency AKQA Bloom have collaborated on a campaign featuring AI imagery of elderly farmed animals to educate consumers about the shortened lifespans of animals reared for meat. The ads challenge people to see older non-human animals as normal, rather than unusual, due to the meat-centric food system. The campaign has been rolled out in the US and will be distributed globally to raise awareness about animal slaughter ages and promote a plant-based revolution in the food industry.

The AI-generated images show cows, chickens, and pigs in their older years, contrasting with the reality that these animals are typically slaughtered at a fraction of their natural life expectancies. NotCo, known for using AI in its plant-based food production, aims to reduce the environmental impact of animal products by recreating them with plant-based ingredients. Through its innovative approach, NotCo hopes to spark a larger conversation about creating a better future for ourselves, the planet, and the animals.