New BEUC Report Calls on Retailers and Governments to Support Plant-Based Alternatives

The new BEUC report "Unwrapping Veggie Burgers" highlights the rise of plant-based meat alternatives in Europe and their potential to diversify consumer diets. The report calls for incorporating environmental considerations into national dietary guidelines to promote plant-based diets and improve the nutritional quality of these products.

Affordability and availability are identified as barriers to wider adoption of plant-based alternatives, with a call for retailers to reduce the price gap with animal-based foods. The report also advocates for clear labeling standards and government support, such as reduced VAT rates, to boost production and consumption of plant-based foods and promote sustainability in the EU food system.