New EU Agri Commissioner Urged to Prioritise Proposed Action Plan for Plant-Based Foods

ProVeg International is urging the new EU Commissioner-designate for Agriculture and Food, Christophe Hansen, to prioritize the proposed EU Action Plan for Plant-Based Foods during his term in office. The Action Plan aims to reduce consumption of animal-based proteins and promote affordable and accessible plant-based options through campaigns, tax reductions, and social incentives. Despite Hansen's comments on meat being part of a balanced diet, ProVeg emphasizes the importance of plant-based diets in addressing climate, health, and food security concerns.

While Hansen suggested Europe should produce more protein for livestock, ProVeg argues for a focus on growing crops for plant-based foods. The organization points to Denmark as a model for developing a national action plan to strengthen the plant-based sector. ProVeg calls on Hansen to champion the proposed Action Plan and ensure its rapid and full adoption to promote sustainable food choices in Europe.