Finland's updated plant-forward dietary guidelines have led to a shift in protein intake from meat to plant-based sources like legumes, whole grains, and tofu. As a result, sales of plant-based products in Finland have increased, with more consumers opting for whole-food proteins over meat. A survey by Plant Based Food Finland revealed that 15% of Finns have adjusted their diets in line with the new guidelines, with meat reduction being the most popular dietary change.

Despite concerns about the processed nature of plant-based meat alternatives, products like tofu and legumes have seen growth in sales and consumption. Plant-based milk remains the largest segment in Finland's plant-based food market, with tofu and legumes also experiencing increased sales. With the potential for exponential growth in the plant-based food market, Finnish producers are looking to export markets and leveraging their food technology expertise to capitalize on the growing demand for plant-based products.