New Meat: Redefine Meat Debuts 3D-Printed Flank Steak in European Retail

Israeli food tech startup Redefine Meat has introduced its 3D-printed vegan flank steak in retail stores in the UK and Switzerland, with the Netherlands soon to follow. The plant-based meat has already seen success in over nine countries through foodservice rollout and is now available at Ocado in the UK and Coop in Switzerland. Germany and Italy are also expected to adopt the product soon.

Made from a blend of wheat, soy, and potato protein, the Redefine Meat Flank Steak uses a patented additive manufacturing process to achieve a meatier flavor and texture. With endorsements from renowned chefs and a focus on taste, texture, and health, the steak offers 25g of protein per serving, 3g of fiber, and zero cholesterol. Additionally, the product has a reduced environmental impact, using significantly less water, land, and emitting fewer emissions compared to conventional beef products.