New Originals Company: “We Recognized Early on That Tofu Will Be a Key Pillar of Our Future Diet”

The New Originals Company, founded in 2024, is a European tofu company that focuses on developing innovative and high-quality tofu products and plant-based foods. With a regional focus on sourcing raw materials directly from European farmers, the company aims to lead the way in the growing market for natural plant-based foods. They offer a range of brands including Lunter, Omami, Inedit, Sofine, and Plant Republic, all specializing in different types of tofu products.

The company differentiates itself by promoting the 'New Original' concept, which emphasizes creating new products based on whole plants, traditional processes, and healthy ingredients rather than imitating meat or cheese. They aim to increase the popularity and acceptance of tofu in Europe by showcasing its versatility in the kitchen and offering a wide range of textures, flavors, and shapes. With a focus on sustainability and regional sourcing, the company believes that tofu will play a central role in the future of nutrition and aims to make it an everyday product in European households.