New Plant-Based Butter Hits Retailer Shelves in the Northeast

Wesson, a 124-year-old brand, has launched two new vegan butter varieties - Wesson Plant Butter Original and Plant Butter with Olive Oil in select retailers in the Northeast. These plant butters are receiving positive feedback from taste-testers, with 91% expressing interest in purchasing them. This foray into the plant butter market is part of Wesson's brand revitalization, aligning with consumer preferences for healthier, plant-based alternatives.

Wesson Plant Butters are 100% plant-based, dairy and preservative-free, and made with canola oil known for its nutritional benefits. The launch of these plant butters in the Northeast reflects the region's high demand and brand loyalty. Consumers can find Wesson Plant Butters in retailers like Hannaford and Stop & Shop, with plans to expand distribution. This move by Wesson taps into the growing trend of plant-based alternatives and offers a high-quality option for health-conscious consumers.