New Research Reveals Five Trends Shaping the Future of the Plant-Based Industry

At the recent Bridge2Food 2025 summit, Givaudan shared five trends shaping the future of the plant-based industry. Research shows that health and nutrition concerns are leading consumers to seek products with high protein, fiber, and fewer additives. Taste and texture remain key factors, with shoppers desiring new formats like pulled "meat" and pork-style skewers.

The rise of "truly not meat" products, the importance of delivering value for money, and the demand for sustainability and clean labels are also driving forces in the plant-based industry. To succeed, companies must focus on taste, nutrition, and sustainability without compromise. Givaudan emphasizes the need for collaboration throughout the value chain to drive innovation and meet consumer needs.