Next Level Burger Acquires Veggie Grill to Form Largest Vegan Burger Chain: “We’re Just Getting Started”

Next Level Burger has acquired rival fast-food chain Veggie Grill to create one of the largest vegan burger chains in the world. With plans to open 1,000 outposts nationwide, CEO Matthew de Gruyter is focused on maximizing impact and transforming the fast-food industry for good. The acquisition comes after Veggie Grill faced challenges and closed some locations, but with the infusion of new leadership and funding, the brand is aiming to revive its menu with organic and non-GMO ingredients, while also bringing back fan-favorite items.

Both Next Level Burger and Veggie Grill have shared a common mission of providing consumers with healthier and more sustainable fast-food options, and the acquisition aims to extend their values of diversity, merit, and leadership to all team members. With a focus on expanding their national presence, the newly formed Veggie Grill by Next Level is just the beginning of a larger plan to revolutionize the fast-food industry and promote organic, plant-based eating for the health of individuals and the planet.