Next Level Burger Acquisition Inspires Veggie Grill’s Menu Revamp

Next Level Burger's acquisition of Veggie Grill has inspired a menu revamp set to launch on August 14, marking the most significant update since the acquisition earlier in the year. The new menu will feature five new burgers, two chik’n sandwiches, and a salad, all of which are existing favorites from Next Level Burger. This change is part of a strategy to standardize offerings across both brands, with a focus on health-conscious choices and organic produce that Veggie Grill adopted following its acquisition.

Veggie Grill, now operating under Next Level Burger's ownership, is working on recovering from financial challenges that led to the closure of 20 locations. The brand currently operates 15 locations across several states and has plans for rebuilding and expansion. Matt de Gruyter, co-founder and CEO of Next Level Burger and Veggie Grill, expressed excitement for the new menu additions and the quality ingredients from Next Level Burger that will be incorporated, signaling further expansions and improvements in the future.