Over 200 companies and organisations are urging EU policymakers to reject a proposed ban on the use of meat-like terms on plant-based product labels. Led by animal rights charities, climate organizations, and leading food manufacturers, the No Confusion campaign has gathered nearly 6,000 signatures in response to EU proposals seeking to restrict terms like 'burger' and 'sausage' on vegan products.

Supporters of the ban argue that labelling plant-based meat the same way as meat could cause confusion for consumers, but studies have shown that the majority of EU citizens do not find it confusing. Critics believe that the proposed ban would hinder the growth of the plant-based industry, limit consumer choice, and go against the EU's sustainability goals. The campaign is calling for policymakers to vote against the ban on October 7 and uphold legal precedents that support transparent labelling and innovation in the plant-based food sector.