‘No Longer An Alternative’: Why Plant-Based Dairy Leader Alpro Redesigned Its Packaging

Alpro, a leading plant-based dairy brand, recently redesigned its packaging to focus on highlighting the ingredients of its products. With the rise in sales of plant-based milk and yoghurt in Europe, Alpro aims to stand out in the competitive market by emphasizing flavor, quality, and sustainability. The new packaging design features taste descriptors, a bespoke font, and a youthful tone to appeal to a younger demographic.

The brand's shift towards promoting the natural ingredients in its products reflects the belief that plant-based products are no longer just alternatives, but aspirational purchases in their own right. Along with the focus on ingredients, health benefits and sustainability messaging also play a significant role in the new packaging design. Alpro plans to continue innovating and improving its recipes to offer superior plant-based products that appeal to a wide range of consumers.