NotCo Launches Functional NotSquares Snack, Aims to Transform Category With $30M Investment

Chilean food tech company NotCo has introduced NotSquares, a new functional snack with up to 6 grams of protein per serving. Free of sugar and made with a slow-release carbohydrate called Palatinose™, the snacks aim to provide sustained energy without the negative effects of excessive refined sugar consumption. Additionally, NotSquares contain Vitamin B6 and 60% cocoa chocolate, appealing to health-conscious consumers.

The launch of NotSquares is part of NotCo’s 2.0 phase, where the company plans to invest over $30 million in the growth of the snack category over the next three years. With the success of their NotSnack Bars Protein and NotShake Protein range, NotCo aims to transform stagnant food categories with nutritious and flavorful products, catering to a broader audience. CEO and co-founder Matías Muchnick believes that functional food and snack categories are on the rise, presenting a significant opportunity for innovation and expansion.