NotCo Launches Limited-Edition Dubai-Style NotSquare Chocolate Bar

NotCo, a plant-based food company, has introduced a new limited-edition product, the Dubai Style NotSquare chocolate bar. The idea for this new product originated from a casual internal conversation and quickly moved from concept to production within two weeks. The NotSquare chocolate bar features a crunchy texture, 7g of protein, no sugar, and a plant-based chocolate coating. NotCo has launched an ASMR challenge to engage consumers and promote the product, inviting participants to record themselves trying the Dubai Style NotSquare.

In addition to product expansion, NotCo is restructuring its North American operations by closing its New York offices and transferring sales responsibilities for the US and Canada to its joint venture partner, Kraft Heinz. This shift in operations is aimed at improving cost efficiency and allowing NotCo to prioritize growth in Latin America. NotCo has committed to investing over $30 million into snack development over the next three years, with a focus on achieving profitability in key Latin American markets such as Chile, Argentina, Mexico, and Brazil.