NotMayo Launches Vegan Mayonnaise Squeeze Bottle

Kraft Heinz Not Company introduces NotMayo Squeeze, a plant-based mayonnaise in a convenient squeeze bottle format. Recognizing the demand for easy-to-use plant-based condiments, the company aims to cater to mayo lovers who prefer this packaging style over traditional jars. With the success of the original jar version, NotMayo Squeeze is set to hit retailers nationwide at a suggested retail price of $5.99.

NotMayo has garnered positive reviews and high ratings from consumers, quickly rising to prominence in the plant-based mayo market. The brand is launching a marketing campaign called "Mayo Haters" to engage consumers and showcase the product's resemblance to traditional mayo. This innovative, flavorful, and inclusive approach by the Kraft Heinz Not Company aims to revolutionize the plant-based condiment industry with NotMayo Squeeze, inviting everyone to indulge in guilt-free, delicious mayo goodness.