NZ Oat Milk Brands Otis and All Good Merge to “Play Smarter and Harder” Under New Brand Good & Humble

New Zealand oat milk brands Otis and All Good have merged to form Good & Humble, aiming to build scale, drive innovation, support local oat growers, and expand into global markets, particularly in Southeast Asia. The merger combines Otis's expertise in on-farm provenance and enzyme technology with All Good's leadership in export sales and distribution. The companies will operate as separate brands but will work together to grow customer value and expand their product ranges, while maintaining their commitment to sustainability, local impact, and supporting growers. The merger represents a strategic move to compete against multinational brands and strengthen their ability to deliver on shared promises of sustainability and community support.

Founded in 2018, Otis was New Zealand's first commercial oat milk brand, while All Good, established 15 years ago, initially focused on Fairtrade organic bananas before entering the oat milk market in 2019. By uniting under the Good & Humble brand, the companies believe they can play smarter and harder in the competitive market and continue to innovate in the plant-based milk industry. The merger reflects a shared vision of advancing sustainability, local impact, and supporting communities and growers, setting a strong foundation for future growth and plant-powered adventures.