Oat-Based Cheese Brand Mö Sees 88% Sales Growth in Finland, Eyes European Expansion

Finnish food technology company Mö has seen impressive growth in Finland and the Nordics with its oat-based cheese alternatives. Founded by sisters Annamari and Johanna Jukkola in 2020, Mö's products, made from a proprietary oat-based formula, offer authentic flavors, creamy textures, and healthier nutritional profiles compared to traditional dairy products. With varieties like Mö Chavre, Mö Greek Style, and Mö Gouda Style, the company is appealing to a wide range of consumer preferences.

Mö has experienced an 88% sales growth in Finland, with 18 consecutive months of sales growth with retailer Kesko and a 198% increase in foodservice sales in 2024. The company is currently raising €2.4 million in funding for international expansion, aiming to establish itself as a leading plant-based cheese brand in the European market. Mö's commitment to sustainability, reflected in its production process with a short cycle time and no side streams, has garnered the company multiple accolades, positioning it as a key player in the plant-based food industry.