Oatly Is Launching A Ready-To-Drink Matcha Latte Oat Milk This Summer

Oatly is launching a new matcha latte flavored oat milk this summer, designed to appeal to customers interested in trying matcha. The Matcha Latte Oat Drink combines sweet matcha flavor with a hint of vanilla, blended with Oatly's creamy oat base. Made by steaming tencha leaves to prevent fermentation, stripping out stems and veins, and drying and processing the flesh into a finely ground powder, the drink can be enjoyed over ice or warm.

Matcha's popularity is on the rise, with the global market expected to reach USD $5 billion by 2028. The iced coffee and cold brew market is also growing quickly, with European consumers opting for café-style iced coffee products. Oatly's new drink offers a premium café experience and fancy taste without the long queues, providing a convenient and flavorful option for customers looking to try something new.