Oatly Launches New 1.5L Barista Oat Milk Multipack at UK Retail Stores

Oatly is launching a new 1.5L Barista oat milk multipack in the UK, featuring three cartons in a portable carrier. The decision to introduce this product was based on insights revealing that many Oatly shoppers already purchase more than two packs of Barista at a time. Priced at £7.95, the multipack offers a cost-effective solution, saving consumers £1.05 compared to buying individual cartons. Oatly Barista is formulated to work well in hot drinks, providing calcium, riboflavin, and vitamins B12 and D, while being low in salt and saturated fats. The oat milk also has a lower climate impact compared to cow's milk products.

The Barista multipack is set to be available at over 1000 stores across the UK, with Waitrose already carrying the product and Sainsbury's, Morrisons, and Tesco to follow in the coming months. Oatly expects the multipack to simplify access for consumers looking to enjoy Barista oat milk at home or on the go, providing added convenience and better value. The company's financial results for 2024 showed a 5% increase in revenue, with expectations for profitable growth in 2025. Oatly also engaged with consumers by giving away 20,000 coffees made with Barista oat milk in major UK cities, aiming to introduce the product to a broader audience.