Oatly Now Has an Official Minor League Baseball Team and, Yes, They’re Called the Oat Milkers

Oatly has recently partnered with Minor League Baseball to create the Malmö Oat Milkers, the league's 121st team. The team concept involves each of the existing 120 MiLB teams adopting the Oat Milkers identity for a game, complete with special pink-accented jerseys. Oatly's goal with this collaboration is to blend its brand with American culture and promote sustainability through vegan milk products.

The Oat Milkers promise a season filled with fun and unforgettable moments, including unique activations and opportunities for fans to engage with the team. With every MiLB team taking a turn as the Oat Milkers, Oatly aims to reach a wide audience and add excitement to the fan experience. Through this creative campaign, the company hopes to inspire baseball-loving Americans to embrace plant-based eating and enjoy the Oatly brand.