Oatly Partners with Haidilao & KFC for New Ice Creams in China

Oatly has partnered with Haidilao and KFC in China to introduce new vegan ice creams, following a strategic reset in the country. The collaborations aim to cater to a health-conscious population by offering fruit popsicles and a citrus-flavored ice lolly made with oat milk. The launch of these ice creams aligns with the increasing demand for healthier plant-based foods in China, with a focus on zero-sugar treats to appeal to consumers.

Facing declining sales, Oatly is making efforts to rebuild its business in China by focusing on foodservice channels and offering products that target specific price points. By understanding cultural differences and values in the Chinese market, Oatly aims to establish itself as a lifestyle brand that emphasizes sustainability and environmental protection. The company's strategy includes expanding its product range to meet the diverse needs of Chinese consumers and maintain market insights to drive growth.