Oatly, the Swedish oat milk giant, experienced a successful first quarter in 2026 with a 15.6% increase in revenues, marking its first period of growth in North America in over a year. The company's Gen Z-targeting taste-first approach is gaining traction in this region, with a 3.8% increase in year-on-year sales in Q1 2026, outperforming the overall plant-based milk category decline.

Despite facing challenges in the Greater China segment, Oatly's global revenues reached $228.3M in the first quarter of the year, with a 15.6% rise and improved gross profit. The company is focusing on innovation with new product launches and adapting its marketing strategies to cater to younger generations. As Oatly navigates uncertainties stemming from the Middle East conflict and supply chain challenges, the company maintains its full-year forecast for 2026, expecting steady revenue growth and adjusted EBITDA.