Oatly to Give Away 20,000 Free Oat Milk Coffees Across the UK Following Positive Taste Test Results

Oatly is launching a campaign to give away 20,000 free oat milk coffees made with its Barista Edition oat milk across the UK. The campaign follows a taste test that showed up to four times as many consumers prefer the taste of oat milk over cow's milk, potentially reaching millions of people in the UK.

Throughout March and April, Oatly will tour major cities and partner with local cafes to offer free Oatly flat whites to passersby. The campaign will be supported by ads across various platforms and collaborations with influencers. Oatly aims to introduce more people to their products and showcase the first-class taste experience of their oat milk coffees.