Oatly To Give Away Thousands Of Free Coffees As Part Of Major New Campaign

Oatly plans to give away over 20,000 free flat white coffees made with their signature oat milk in various UK cities as part of a new campaign. The Swedish brand will be setting up their coffee-ready tour bus in Sainsbury's car parks and town squares, in addition to partnering with local cafes to offer more complimentary drinks.

The company's multimedia advertising campaign highlights a taste test that found up to four times as many people prefer oat milk over other options. With slogans like "I love Oatly in coffee if I don't know it's Oatly" featured in billboards and video ads across various platforms, Oatly aims to introduce more consumers to the taste of their plant-based milk, potentially leading to profitable growth in 2025. The UK's shift towards plant-based options aligns with Oatly's mission to offer a delicious alternative to dairy products, despite some initial hesitancy due to the vegan label.