Oato Brings Its Milk-Round Chocolate Oat Drink to 510 Tesco and Waitrose Stores

Lancashire-based oat drink producer Oato is launching its Oato Chocolate drink in 510 Tesco and Waitrose stores in the UK starting on October 14. The 1-litre bottle will be sold for £2.20 and will be positioned in the chiller next to the company's barista oat drink, which is already available in both retailers. Oato Chocolate is the company's first flavored product to be placed in a supermarket and is unique in that it is sold fresh without ultra-heat treatment.

Oato has utilized doorstep delivery to test out new flavors before introducing them to supermarkets. The company has seen success on milk rounds and has expanded to retailers such as Booths, Waitrose, Sainsbury's, Ocado, and Tesco. Made with 100% British oats, Oato's drinks are produced at a facility in Lancashire that is powered by solar energy. The company's mission is to provide delicious, fresh, British-made oat drinks to consumers across the country.