Oato Launches its Fresh Oat Milk into Waitrose Nationwide with Ambitions to Become the UK’s Leading Dairy Alternative

Oato, a UK-based company, has launched its fresh oat milk in Waitrose stores nationwide, with the goal of becoming the leading dairy alternative brand in the country. The company differentiates itself by offering freshly-made, barista-grade oat milk at a market-leading price of £1.75 per liter, which is 25% cheaper than other leading brands. Oato's products are made exclusively with British oats, boasting a low carbon footprint and carbon miles compared to other plant milk options.

Founder and CEO Carl Hopwood states that Oato's focus on customer preferences has allowed them to quickly develop new products, such as Chocoloato and Strawberry Oato, based on feedback and demand. With their solar-powered bottling site and in-house manufacturing capabilities, Oato is ready to increase production and secure more national listings, making their fresh alternative more accessible and affordable for shoppers across the UK. The company's move to mainstream supermarkets like Waitrose marks a significant milestone, providing consumers with a fresh and sustainable dairy alternative that meets the growing demand for locally sourced products.