Oddlygood Group Appoints Katie Simpson, Former Head of Marketing at Innocent Drinks

Oddlygood Group, a plant-based company that includes Rude Health and Oddlygood brands, has appointed Katie Simpson as its Head of Marketing, UK & International. Simpson brings over 20 years of marketing experience from major FMCG businesses, including her recent role as Head of UK & Ireland Marketing at Innocent Drinks. She will work closely with Global CMO Nina Gillsvik and UK Country Manager Sam Maguire to drive category growth through quality, innovation, and brand differentiation.

Rude Health, one of the UK's top plant-based drink brands, was acquired by Oddlygood last year and is experiencing significant year-on-year growth. Simpson sees this as a pivotal moment for the company to deepen connections with consumers and accelerate its impact in the UK and Europe. With Simpson's expertise and the leadership team's vision, Oddlygood Group is poised for continued growth and innovation in the plant-based food industry.