OGGS Launches ‘UK First’ Iced Loaf Cake In Supermarkets

Vegan brand OGGS has introduced the first full-sized iced loaf cake in UK supermarkets that is completely free from animal products. The Cruelty Free Lemon Loaf Cake is now available in Tesco stores and Ocado, aiming to provide a more ethical and sustainable option in a category dominated by traditional brands. The cake, made with a lemon-flavored sponge iced like a cupcake and topped with lemon drizzle and crunchy lemon pieces, is part of OGGS' mission to remove hidden animal products in food.

Founded in 2019 by Hannah Carter, OGGS offers a range of vegan baking goods and sweet treats, including aquafaba and egg alternatives. The brand focuses on addressing the ethical concerns and environmental impact of egg consumption, with the UK consuming over 13 billion eggs annually. With the launch of the Lemon Loaf Cake, OGGS is providing a delicious and ethical option for cake lovers looking to make more sustainable choices in their food purchases.