OGGS Reveals Brand Refresh & Several New Vegan Cakes

British plant-based bakery brand OGGS has undergone a brand refresh, aiming to showcase a sense of fun, playfulness, and elegance. The refresh includes updated recipes and branding based on customer survey feedback. OGGS has also expanded its product line, introducing new vegan cakes such as the Indulgent Celebration Chocolate Fudge Cake and Mega Birthday Cupcakes at Tesco, and Afternoon Tea Cakes at Sainsbury's.

OGGS's commitment to ethical practices is reflected in its updated packaging, now labelled as "The Ethical Bakery". All products are plant-based and packaged in recycled materials. CEO and founder Hannah Carter emphasizes the brand's dedication to providing delicious, high-quality cakes while remaining sustainable. With these new offerings, OGGS aims to provide a vegan cake option for every occasion, further solidifying its position in the plant-based bakery market.