Oh So Wholesome Gains Major Tesco Listing for “Veg’chop” Made From Pulses, Seeds and Veg

Oh So Wholesome's Veg’chop, a unique plant-based product made from pulses, seeds, and vegetables, has secured a listing in 649 Tesco stores across the UK. Co-founder Jason Gibb created Veg’chop to provide a minimally processed, nutritious, and satisfying alternative to traditional plant-based ingredients. The product, which boasts a savory, seasoned, and slightly nutty flavor, can be incorporated into a variety of dishes like fajitas, curries, pasta, salads, and wraps.

As consumers increasingly show a preference for less processed plant-based foods, Tesco has committed to expanding its range of veg-centered products. The retailer's focus on vegetable-based offerings aligns with changing consumer trends, with a significant portion of its plant-based sales coming from veg-led options. With the launch of Veg’chop at Tesco stores nationwide starting from April 28, Oh So Wholesome looks to cater to the growing demand for nutritious and versatile plant-based options in the market.