Oh So Wholesome Launches Whole Foods-Based ‘Veg Chop’ At Tesco

Oh So Wholesome has launched its Veg’chop at Tesco, offering a plant-based alternative made from vegetables, pulses, and seeds. The product, available in Original and Mexican flavors, aims to provide a convenient and nutritious option for those seeking to eat more plants and fiber. Co-founder Jason Gibb created the Veg’chop as a way to incorporate whole foods-based proteins into his diet, inspired by a desire to move away from meat alternatives like tofu and tempeh.

The Veg’chops have already gained popularity, with a growing demand for minimally processed, clean label foods in the plant-based market. With a focus on whole, unprocessed ingredients, brands like Oh So Wholesome are meeting this demand by offering products that emphasize plant-based nutrition. The Veg’chops are now available at Tesco stores across the UK, with more flavors and products expected to be launched in the future to cater to the increasing appetite for nutritious and satisfying plant-based options.