Olivia Colman, Sharon Osbourne, and More Celebs Say Going Plant-Based for the Planet Is a ‘No-Brainer’

Celebrities such as Olivia Colman, Sharon Osbourne, and Annie Lennox are backing the addition of a new category in Prince William's Earthshot Prize that focuses on advancing a plant-based food system to address the climate crisis. Non-profit organization Generation Vegan (GenV) spearheaded the campaign for this new category, emphasizing the importance of plant-based solutions in achieving the Prize's core aims. Celebrities have been vocal in their support, with Sharon Osbourne calling it a 'no-brainer' and Alicia Silverstone highlighting the impact of dietary choices on health and the environment.

The collaboration between Earthshot and GenV has led to positive developments, with GenV being the first vegan organization to join the judging panel for the 'Protect and Restore Nature' category and as Official Nominators for the Earthshot Prize. This initiative aims to elevate plant-based solutions and drive meaningful change in areas such as education, policy evolution, and protein innovation to promote environmental sustainability. Influential plant-based organizations are being sought for nominations for the Earthshot Prize, with a focus on contributing to the conservation and rejuvenation of natural ecosystems.