A coalition of Olympic athletes, spearheaded by Animal Outlook, is calling for the 2028 Olympic Games in Los Angeles to be entirely plant-based. The open letter, addressed to LA28 CEO Reynold Hoover, acknowledges the 2024 Paris Olympics where 60% of the meals were plant-based but suggests that Los Angeles can surpass this standard in 2028. Among the signatories are prominent figures such as vegan athlete Kendrick J. Farris, who believes that a plant-based lifestyle not only fuels peak performance but also aligns with sustainability and compassion.

Animal Outlook's Director of outreach and engagement, Jenny Canham, has been advocating for a plant-based Olympics and highlighted the significant progress Los Angeles has made in advancing plant-based initiatives. The move towards plant-based meals aims to address the environmental impact of animal agriculture, offering better nutrients and health benefits. As the LA28 Olympics are expected to involve thousands of athletes and attract millions of spectators, a plant-based approach could make a significant impact in promoting sustainability and compassion.