The Plant Based Foods Institute (PBFI) has appointed Sanah Baig, a former White House policy advisor with extensive experience in agricultural and food policy, as its new Executive Director. Baig's focus is on advancing plant-based food systems and fostering collaboration among key stakeholders, including industry leaders, farmers, and researchers. She aims to empower farmers, strengthen agricultural communities, and provide consumers with sustainable and delicious plant-based options.

Baig's vision includes diversifying crop production, meeting the growing market demand for plant-based products, and fostering economic growth in rural areas. She sees plant-based foods as a solution to improving farmer profitability, public health, climate change mitigation, and nutrition security. PBFI's board president praised Baig's expertise in policy and agriculture, highlighting her collaborative approach in bringing together various stakeholders to drive meaningful change in the food system towards sustainability and resilience.