Omar Apollo Joins Vegan Skincare Brand Youth To The People as First ‘Brand Voice’

Grammy-nominated singer and songwriter Omar Apollo has been selected as the inaugural voice of the vegan skincare brand Youth To The People (YTTP). Known for its superfood and science-driven formulas, Youth To The People chose Apollo to represent its ethos and values as they make strides in the skincare industry. Apollo's partnership with YTTP will involve him endorsing various products, starting with the re-launch of the Superfood Air-Whip Moisture Cream.

YTTP's founders expressed excitement over the collaboration with Apollo, highlighting his creative talent and authenticity. With YTTP expanding globally and venturing into new skin and lifestyle categories, the brand's commitment to creating positive change extends beyond skincare. This partnership aims to inspire authenticity, wellness, and creativity while advocating for positive change in the community and beyond.