In 2026, more than one in ten UK adults are expected to participate in Veganuary, a campaign that encourages people to try a vegan diet for the month of January. This year, celebrities like Kirsty Gallacher and Olivia Colman have joined the movement, urging Brits to make a new year’s resolution for the sake of animals, the planet, and their own health. Participants will receive a free Celebrity Cookbook and Plant Protein Cookbook to help them explore plant-based meals.

The campaign, now in its twelfth year, is focusing on the theme of “New Year, Same You,” emphasizing that taking part in Veganuary doesn’t require changing who you are, but rather making simple swaps that align with your existing values. The initiative has seen exponential growth in recent years, with over 25 million people worldwide participating in 2025. Veganuary is free to join, and individuals can sign up at veganuary.com to receive resources, recipes, and support throughout the month-long challenge.