One Planet Pizza’s Joe Hill: ‘Selling A Million Vegan Pizzas Took Me By Surprise’

Joe Hill, co-founder of One Planet Pizza, shares his surprise at selling a million vegan pizzas and reflects on the company's journey. Since its launch in 2016, One Planet Pizza has expanded to over 1,000 locations across Europe, with a strong presence in the UK. Facing challenges such as Brexit, the pandemic, and ingredient shortages, the company had to make strategic moves, including partnering with a Dutch manufacturer and getting accreditation from the British Retail Consortium.

Hill emphasizes the importance of partnerships with big brands like Ben & Jerry's to reach more consumers and dispel misinformation about plant-based foods. Despite facing obstacles, including misinformation campaigns advocating for meat and dairy consumption, Hill remains optimistic about the future, aiming to make One Planet Pizza a go-to vegan pizza brand available in every freezer nationwide.