Op Ed: Neil McCluskey, Textured Plant Proteins Global Director at Kerry, Explains the Consumer Trends Driving Innovation in Alt Protein

Neil McCluskey, Textured Plant Proteins Global Product Director at Kerry, discusses key consumer trends driving innovation in alternative proteins such as the demand for healthier, sustainable, and clean-label products. While traditional proteins like soy, pea, and wheat are still prevalent, there is a shift towards more sustainable and performance-oriented sources. The industry is focusing on taste, texture, and repeat purchases, with new protein sources like mycoprotein gaining prominence.

The market is exploring new protein sources to meet consumer demands, with a focus on affordability, taste, and variety in formats. Formulators are moving towards exploring new sources that offer better sustainability and performance, while still meeting consumer expectations for natural, sustainable ingredients. Emerging trends include the development of whole muscle meats, blended products combining plant-based and animal proteins, and addressing the price disparities between plant-based and traditional meat products, particularly in the US market.