Ordinary Seafood Launches Plant-Based Seafood at METRO Stores Across Germany
Save
Meat- and Fish Alternatives

Ordinary Seafood Launches Plant-Based Seafood at METRO Stores Across Germany

Vegconomist • Nov 07, 2023
Ordinary Seafood, a company founded in 2022 by Dr. Anton Pluschke, has launched plant-based alternatives to fish and seafood in METRO stores across Germany. Their products, "Ordinary Tuna" and "Ordinary Smoky Salmon," aim to address the environmental and ethical challenges faced by the traditional seafood industry. With a commitment to sustainability and a focus on providing a sensory experience backed by scientific research and technology, Ordinary Seafood is paving the way for a more sustainable seafood future.

The company's capital-efficient co-manufacturing model allows for rapid expansion in Germany and Europe, with plans to tap into a 12 billion euro sales opportunity. Supported by investors such as Y-Combinator and Climate Capital, Ordinary Seafood aims to provide consumers with guilt-free and nourishing plant-based seafood options that can be enjoyed every day. More information about Ordinary Seafood and their products can be found on their website, ordinaryseafood.com.
*This summary was generated using AI.
Read Full Article

Community reviews

Sign in to leave the first review.

Discussion Join the conversation

Sign in to start the discussion.