Orkla Buys Vegan Candy Maker CCI in €207M Bid to End Bubs Shortages

Orkla Snacks has agreed to acquire CCI, a Dutch producer of vegan sugar confectionery, in a deal worth €207 million. This acquisition will allow Orkla to secure a consistent supply for its popular vegan gummy brand, Bubs, which has seen high demand in international markets but has been facing shortages. CCI currently operates four production sites in the Netherlands and Germany and employs over 300 people, manufacturing various confectionery products for retailers across Europe.

The purchase of CCI will provide Orkla with owned manufacturing capacity to scale up production of Bubs, rather than relying solely on contract arrangements. The transaction is subject to regulatory approvals and is expected to close in late third quarter or early fourth quarter of 2026. Orkla's CEO of Snacks, Ingvill T. Berg, sees CCI as a strategic fit that will strengthen their position in Europe and enable Bubs to expand into new markets.