Oshi: “Every Fillet of Ours on a Plate Is a Fish Left in the Ocean”

Ofek Ron is the CEO of Oshi, a company that produces whole-cut, 100% plant-based salmon fillets. The company aims to provide a sustainable alternative to traditional fish fillets by using proprietary layering technology to recreate the texture and taste of fish, while also reducing the environmental impact of industrial fishing. Oshi's recent initiatives include a Times Square billboard campaign to raise awareness about plant-based seafood and a move into retail expansion with a target of 600 doors in the US market.

With a focus on taste, texture, price, and availability, Oshi aims to make the ocean-friendly choice the easy choice for consumers. The company has seen significant growth in the foodservice sector and is now strategically expanding into retail. By reducing production costs and innovating in manufacturing processes, Oshi aims to be competitive with conventional salmon within the next two years. Additionally, Oshi's partnership with a major seafood company in Latin America reflects the company's vision to expand globally and bring sustainable seafood options to new markets.