Oshi Gains US Retail Access via KeHE Distribution Deal

Oshi, a plant-based seafood producer, has partnered with KeHE Distributors to expand its distribution and make its plant-based salmon fillet available in US retail stores nationwide. This marks Oshi's first entry into national grocery distribution, following previous moves into foodservice and direct-to-consumer channels. The company aims to position its salmon analogue as a ready-to-cook product for chefs and consumers, replicating the texture and preparation methods of traditional salmon.

KeHE is known for its distribution of natural and specialty foods, supplying supermarkets, independent retailers, and e-commerce platforms across the country. Oshi sees this partnership as validation that plant-based seafood is a mainstream product category, not just an alternative. With the expanded reach through KeHE, Oshi hopes to bring its sustainable and delicious plant-based seafood to more retailers, chefs, and consumers, accelerating its mission to make sustainable seafood accessible and uncompromising on taste and nutrition.