Oshi Puts Plant-Based Salmon on a Times Square Billboard

Plant-based seafood company Oshi is running a billboard campaign in New York’s Times Square to raise awareness about ocean conservation and encourage a switch to plant-based alternatives to conventional fish. The billboard highlights the negative impacts of overfishing and marine habitat loss, positioning Oshi’s whole-cut plant-based salmon as a sustainable option for consumers. CEO Ofek Ron emphasized the importance of protecting marine life and celebrating the progress of plant-based innovation.

Oshi’s plant-based salmon, made from legume proteins and algae extracts, has gained traction in the US market with distribution in restaurants and plans for retail expansion. While whole-cut seafood alternatives remain challenging to replicate at scale, Oshi’s commitment to promoting their products through a high-visibility campaign reflects their dedication to driving change in the industry. Partnering with PETA, Oshi’s campaign in Times Square aims to demonstrate that compassionate eating can be delicious and contribute to the protection of marine animals.